Vice President, Marketing/Community Relations
Tom Hoof joined the Rays in January 2006. He oversees both the team's marketing and community relations departments. Hoof played a key role in coordinating the team's launch of its new name, colors, logo and uniforms in November 2007. He is also largely responsible for developing the team's image, the Rays Baseball Foundation, team advertising campaigns, promotions, social media, concerts, clubs and youth camps.
Previously, he spent 10 years at Walt Disney World Marketing as director. There, he was responsible for partnership marketing in Florida and in Disney's 20 top attendance markets including New York, Los Angeles, Dallas, Philadelphia and Atlanta.
Hoof developed the first co-marketing program with Disneyland for "50 Years of Disney Theme Parks." He also worked on numerous events, including "100 Years of Magic Celebration," Walt Disney World's 25th Anniversary, and the openings of attractions and theme parks such as Disney's Animal Kingdom, Mission: Space, and Disney Cruise Lines. Additionally, Hoof worked on Florida resident projects which included the Epcot Food & Wine Festival, Disney's Magical Holidays, Resident Season and Annual Passes, as well as Atlanta Braves spring training. He also served as a brand manager for Disney's Wide World of Sports Complex.
Prior to joining Disney, Hoof worked in marketing and promotions for a cruise line and a water park. He has also worked in radio in Orlando and in Richmond, Va., where he held a variety of positions including sales, marketing, and programming.
A native of Richmond, Va., Hoof graduated from the University of Richmond with a degree in journalism. Tom and his wife, Debbie, have three children, McKenna, Christopher and Daniel. He currently serves on the board of directors for the Children's Dream Fund and the Boys and Girls Clubs of the Suncoast.