Brian Auld begins his 10th season with the Rays, first as team president, with a renewed focus on the Rays mission: to energize the community through the magic of Rays baseball.
During his tenure with the franchise, Auld has overseen various aspects of the team's business operations, including human resources, information technology, marketing, ticket sales, fan experience and stadium operations departments.
Auld joined the Rays in June 2005 as director of planning and development, where he worked closely with Matt Silverman to define organizational priorities and assist with the transition in ownership. Since then, he has worked to build an employee-friendly organization. His accomplishments include the addition of maternity and paternity benefits for all full-time staff, creation of a staff wellness program and the establishment of a culture of community service through the Employee Community Outreach Team (ECOT). All Rays staff spend up to one paid workday each month volunteering in the community and ECOT assists by finding opportunities.
Additionally, under his leadership, the Rays have been recognized for their innovation in all aspects of the organization. One of the most recent is the creation of the Rays Flex Pack-offered in three-, six-, or nine-game increments-which allows fans to pick the games they want to attend at significant discounts off face value and receive paperless tickets utilizing a Rays Member card.
Prior to joining the Rays, Auld attended Harvard Business School, where he earned his MBA focusing on managing human capital, marketing and finance. Auld's previous work experience includes serving as lead teacher and director of development for the East Palo Alto Charter School in California.
Auld received a bachelor's degree in economics and master's degree in education from Stanford University, where he also captained the lacrosse team. He was born in Berkeley, Calif., and attended high school in Dallas. Brian is proud to claim that he once trekked to the bottom of Mount Everest.
He currently serves on the board of directors of the Rays Baseball Foundation, Big Brothers Big Sisters of Tampa Bay and the Tampa Bay Partnership.
He and his wife, Molly, reside in St. Petersburg and are proud parents of a daughter Lucy, and son, Jack.