Laurence M. Baer
President and Chief Executive Officer
A fourth generation San Franciscan, Larry Baer has gained a national reputation as one of professional sports' leading visionaries. A limited partner of the Giants' ownership group, he was named team president October 1, 2008 and CEO on January 1, 2012. As incoming President and CEO, Baer was approved as the club's "control" person by MLB owners in its November, 2011 quarterly meeting. In this role, Baer speaks for the Giants at all MLB Owners Meetings and on industry issues. Baer is responsible for the overall day-to-day functioning of the Giants organization, both on the business and baseball sides of the operation.
After having served as executive vice president since December 1992, Baer was named chief operating officer of the franchise in May 1996. In that same year, he was named president of the China Basin Ballpark Corporation (CBBC), a private entity formed by Giants investors to finance and build the new ballpark, which opened in April 2000. Under his direction, the Giants opened Pacific Bell Park to widespread acclaim and sold 3,244,320 tickets, shattering the all-time club attendance record by more than 650,000. The new ballpark enjoyed rave reviews as one of the "best ballparks ever built."
The San Francisco Lowell High School graduate was the driving force behind every phase of the ballpark project, including the park's original design by HOK Sports; the successful voter campaign in March 1996; the subsequent private financing package that featured the highly successful Charter Seat program; the unprecedented drive to secure a record 28,000 full-season ticket holders, and the final construction of the facility-a San Francisco landmark. The club enjoyed unprecedented support since opening the ballpark in 2000-becoming one of only four teams to exceed 3,000,000 in attendance eight consecutive years (2000 - 2007). The Giants have also been the standard bearer in all of baseball for sponsorship revenue, while branding the park as one of the most popular venues in the country for special events.
In the World Series Championship year of 2010, the Giants once again achieved this milestone, as 3,037,000 passed through the turnstiles during the regular season. The month of October featured seven sold out post-season home games, culminating in the November 1, 2010, World Series clincher in Texas. Baer and his staff worked with the City of San Francisco to stage the unforgettable Parade and Civic Celebration, attracting an estimated one million elated fans. In 2011, the Giants set the all-time single season attendance record of 3,387,303 and was named the Sports Business Journal's Professional Sports Organization of the Year.
Baer and Peter Magowan led the effort to assemble a new ownership group and negotiate the 1992 sale which kept the Giants in San Francisco. Baer has been a key strategist and negotiator of the club's major transactions since that time, beginning with the Barry Bonds signing in November 1992 through the awarding of the 2007 All-Star Game. He was also a driving force in the Giants' partnership with Comcast on the new regional sports network, which debuted in 2008. Baer also negotiated the club's pact with KNTV/NBC Bay Area and its newly-expanded role with KNBR.
After earning Phi Beta Kappa honors at the University of California in 1980, Baer joined the Giants as the club's marketing director. In 1983, he left the Giants to attend Harvard Business School, followed by a four-year tenure at Westinghouse Broadcasting in San Francisco and New York. He finally returned to the Giants in December 1992 from CBS, Inc. in New York, where he had served as special assistant to the network's chairman, Laurence Tisch.
In 1996, Baer was accorded the San Francisco Distinguished Leadership Award, a highly coveted honor given to individuals who have contributed to their community and provided leadership for a better quality of life. In addition, the Giants executive received the prestigious "Sports Torch of Learning Award" by the Scopus Society of the American Friends of The Hebrew University in 1995 and the AntiDefamation League's Torch of Liberty Award in 2001. In 2010, Baer was the featured "Person of the Year" honoree at the San Francisco Boys and Girls Club Annual Gala and in January 2012 he was honored as the Harvard Business School's "Alumnus of the Year."
Baer serves on the Board of Major League Baseball Enterprises, which oversees national television and radio contract negotiations, national sponsorship and licensing programs as well as the overall marketing of the industry. Baer is a member of the Board of Directors of KQED, Inc., the San Francisco Committee on Jobs, the Boys and Girls Club of America, the Bay Area Council and Comcast Sports Net Bay Area.
For many years, Baer's wife, Pam, has spearheaded fundraising efforts for San Francisco General Hospital. Together, they are serving as Co-Chairs of the drive to complete the fundraising for the newly rebuilt SF General.
Larry and Pam Baer reside in San Francisco with their four children.
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