Major League Baseball's leading player in the growing world of social media has a new platform. Marlins outfielder Logan Morrison, the king of the Twitter community, has expanded his horizon to YouTube.
Morrison and Spring Training roommate Bryan Peterson filmed seven segments of "The Petey and LoMo Show," while the Marlins prepared for the season and the shows aired on YouTube this spring. The program is essentially a reality show about how two young outfielders fight off the boredom of getting ready for the baseball season.
Morning workouts can become monotonous. Here is a way to provide some distraction:
Petey and LoMo visit the zoo. Petey and LoMo share a soak in the hot tub. Petey and LoMo bicker like a couple of teenage brothers. Just another day of killing time in Jupiter, Fla., for two ballplayers.
YouTube isn't exactly a mainstream network, but viewers have located the series.
"I don't know how many people have seen them," Morrison said. "But people who have seen them love them."
In between filming segments, Morrison concentrated on expanding his Twitter account conversation, passing the time with his followers. So, how many people are on his trail?
"A hundred or so," he said.
A hundred? The king of Twitter has a hundred followers?
"A hundred thousand," Morrison explained.
The most recent count was 103,786. How did that happen?
"I don't know how it happens," the outfielder said. "People enjoy my (stuff), I guess. I come up with whatever's on my mind. I tell them everything. Stuff like 'Make like a tree and leave.' I always find something to say. To me, tweeting comes naturally. If I'm at a loss for something to say, I don't tweet. But I always find something.
"They make fun of me. I make fun of them. I'm on there maybe five times a day. It's not a novel. It's fun. It's nothing malicious."
For the curious, Morrison's handle is @LoMoMarlins. His homepage includes a motto: "To know me is to tweet with me." He welcomes followers, but sometimes his tweets draw criticism from Marlins' brass. He was sent down to Triple-A New Orleans for two weeks last August because of a .249 batting average, but the demotion came after one of the young outfielder's controversial tweets.
The brief demotion interrupted an otherwise productive first full season for Morrison that included 23 home runs and 72 RBIs. His 52 extra-base hits were third on the team behind Giancarlo (then Mike) Stanton and Gabby Sanchez. He has blossomed into one of the Marlins' most important hitters.
Miami moved into a handsome new ballpark this season, constructed on the grounds of the old Orange Bowl. There is a home run celebration structure that erupts with water to celebrate Miami long balls. Morrison has his own private celebration for his homers, flashing a snappy salute as he crosses home plate. It is a tribute to the memory of his late father, Tom, who was a Chief Petty Officer in the U.S. Coast Guard and Morrison's role model.
"I think about him every day," the outfielder said. "I hope I do the salute more often."
Marlins Park also includes a retractable roof, making it an all-weather facility where rain will no longer interrupt ball games.
"I love the place," Morrison said. "No more rain delays. No more sitting around the ballpark for six hours."
But a long rain delay could be good for the Twitter king. It could mean more time to engage followers with witty tweets or perhaps philosophical ones.
Morrison frowned at that suggestion.
"Nope," he said. "You're not allowed to tweet in the clubhouse."
Hal Bock is a freelance writer based in New York.
This story was not subject to the approval of Major League Baseball or its clubs.