7/26/2013 2:29 P.M. ET
Jive goes to bat with the San Francisco Giants and @Café
@Café powered by Jive Provides Fans with the First Social Media Headquarters at AT&T Park Raising the Awareness of Social and Driving Conversations Across Twitter and Instagram
By / MLB.com
PALO ALTO, CA.- Play ball! Jive Software, Inc. (Nasdaq:JIVE), today announced that it has partnered with the San Francisco Giants as the presenting sponsor for the @Café powered by Jive, the innovative social media headquarters for AT&T Park. Jive, a leading provider of social business solutions, will support the thriving social media network for the Giants community as fans virtually connect and talk about the team, their favorite players and games through streams like Twitter and Instagram.
"As the reigning World Series champions, the San Francisco Giants are not only the best baseball team in the world, they also have the best fans - which is showcased through social media conversations every minute of every day," said Tony Zingale, CEO and chairman, Jive Software. "We are thrilled to raise the awareness of social and the benefit it brings to people and to businesses with the @Café powered by Jive."
The Giants are leaders in social media amongst all professional sports organizations with one of the most socially engaged ballparks in the world. The Giants are ranked third in Twitter followers and fourth in Facebook followers in Major League Baseball. AT&T Park also received the third most check-ins on Facebook in 2012. Now, with the addition of AT&T Park's @Café powered by Jive, located behind the centerfield bleachers, the Giants offer a state-of-the-art video wall displaying Giants social chatter throughout the world, including trending Tweets, popular Instagram photos and results from Facebook polls and check-ins.
"The Giants are proud to partner with Jive Software to enhance the social media experience for our fans at AT&T Park. With the @Café powered by Jive, our fans will be fully connected and able to share Giants content while at the ballpark. Jive Software is playing a key role in our efforts to remain at the forefront of in-park technology," said Larry Baer, Giants President and Chief Executive Officer.
Social Media Night, Friday, July 26 from 5:00-7:00 p.m.
Throughout the baseball season, Jive and the Giants will partner on several social media-related activities for fans and attendees at AT&T Park. Up first will be the Social Media Night, scheduled for Friday, July 26, and a pre-game party scheduled from 5:00-7:00 p.m. in Seals Plaza. Along with a variety of social media activities, Jive will be providing an Instagram booth to capture photos of fans, which will be showcased on the @Café powered by Jive screens. More information about Social Media Night can be found here and follow #poweredbyjive and @jivesoftware on Twitter for additional @Café powered by Jive activities.
This story was not subject to the approval of Major League Baseball or its clubs.