2/28/2013 3:54 P.M. ET
The 2012 World Series champions and Telemundo 48-KSTS team up for 2013-2014 seasons
By / MLB.com
SAN FRANCISCO, CA -- The San Francisco Giants and Telemundo KSTS 48 today announced that Telemundo 48 will be official Spanish television partner of the 2012 World Series Champions San Francisco Giants.
As part of the new partnership, Telemundo 48 will produce a half hour local sports show dedicated to covering the Giants franchise. The show will bring viewers up close to the San Francisco Giants highlighting the team, players and the performance of the World Champions throughout the season. The show will be hosted by long time Giants Spanish announcer Erwin Higueros and Telemundo’s sports anchor Juan Francisco Ramirez.
In addition, both organizations will work together to produce “Fiesta Gigantes,” a celebration to honor the Hispanic heritage of the franchise and the city of San Francisco. This partnership represents Telemundo 48’s ongoing support of Bay Area sports teams and its commitment to the Hispanic community to provide them with relevant sports content.
“Telemundo 48-KSTS is ecstatic and proud to establish this partnership with the 2012 World Series Champions San Francisco Giants, providing the local Hispanic community with a new way to engage with the organization and its athletes,” said Erika Diaz, station manager, Telemundo KSTS.
“The Giants value the support of the Bay Area Hispanic community and believe that our partnership with Telemundo 48-KSTS will allow us to strengthen our relationship with our Hispanic fans and the viewers of KSTS,” said Jason Pearl, managing vice president, Giants sponsorship and new business development.
The San Francisco Giants of the National League is one of the oldest franchises in Major League Baseball, boasting a 131-year old history with the most wins in American baseball. The San Francisco Giants Cactus League season began on February 23 with the first game of the 2013 MLB season set for April 1, with the home opener on April 5.
ABOUT TELEMUNDO MEDIA
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
This story was not subject to the approval of Major League Baseball or its clubs.